Crypto marketing has evolved significantly since the 2021 bull cycle. By 2025, it’s more regulated, effective, and transparent. Gone are the days of fumbling banner placements and unclear traffic reports. Today, Web3-native ad platforms offer blockchain-specific tools and reliable performance metrics.
Whether launching an NFT, DeFi protocol, or metaverse experience, being seen within budget is essential. Choosing the best crypto ad platforms for Web3 growth is critical, especially when targeting mature markets like the U.S. or Dubai.
In the U.S., rising regulation has increased demand for reliable, performance-driven ads like those from Epoxy. Meanwhile, Dubai’s crypto advertising scene grows with localized networks like Coins.network driving strong user engagement. Whether targeting high-net-worth investors in Dubai or retail DeFi users in the U.S., selecting the right ad network is a strategic decision, not just a budget one.
At MediaX Agency, we’ve tested and tracked dozens of platforms across campaigns in Q1 and Q2. What follows isn’t theory. It’s based on publicly available data of 2025 and platform documentation: CPMs, CTRs, user behavior, and most importantly, results.
Let’s dive into the top 5 crypto ad networks dominating 2025, and what makes each one stand out.
1. AdEx: Best Decentralized Ad Network for On-Chain Verification
AdEx has been a reputable contender for years, but in 2025 it's cemented its position as one of the best-performing crypto ad networks for Web3-native brands.
So, what makes AdEx stand out? It runs on its own decentralized protocol, meaning campaigns are fraud-proof and transparent. All impressions, clicks, and spend budget get verified on-chain. Every single one.
CPM this year costs around $3.20, while CTR is an amazing 1.85%, specifically for banner and sidebar ads directed towards DeFi and gaming niches. AdEx further launched its AdEx Vault, where the advertiser can fund money in a smart contract and pay only for legitimate clicks. This system negates overpayment and bot traffic, one of the most common problems with ad networks from the past. If you’re serious about Web3 marketing and want accountability, AdEx still tops the charts in 2025.
Source & Notes: CPM and CTR figures are based on AdEx’s official documentation and recent industry case studies. The AdEx Vault is a relatively new feature still rolling out in some markets.
Need help communicating this value to your users? See our blog Crypto, Blockchain & Web3 Success Starts with Clear Communication because ads only work if the message lands clearly.
2. Coinscribble: The PR-Driven Crypto Ad Network
Coinscribble isn't your typical display ad network. It focuses on press release distribution, native content syndication, and influencer placement.
In 2025, it has delivered excellent results for NFT projects and token drops. Why? Their strategic roster of over 200 crypto news sites guarantees exposure where it matters most. And with average CTRs of 2.1% on native ads and CPMs of around $4.50, it's affordable too.
Source & Notes: Metrics are derived from Coinscribble’s published data and crypto PR campaign analysis. On-chain engagement tracking is a recent beta feature and may evolve.
They recently launched on-chain engagement tracking, which allows teams to monitor PR campaign conversions in real-time. Such visibility was not achievable earlier.
If you are rolling out an NFT or crypto PR campaign in 2025, Coinscribble must be on the radar. And don't forget our Beginners Guide to NFT Marketing Strategy to create a full-funnel launch.
3. Brave Ads: Attention-Based Crypto Ad Delivery
Brave browser continues to shake up the digital advertising space and in 2025, it’s more crypto-integrated than ever.
Through Brave Ads, users opt-in to see ads and are rewarded in BAT (Basic Attention Token). This attention model means you’re targeting users who are actually interested and actively engaged. From our Q1 campaigns, average CTRs reached 3.2%, with CPMs as low as $2.90 when targeting crypto-savvy regions like Singapore, Canada, and the Netherlands.
Source & Notes: CPM and CTR figures come from Brave’s official reports and select MediaX campaigns. dApp integration is a developing capability within the Brave ecosystem.
This isn’t just about numbers. It’s about attention quality. People remember ads they choose to see. And with Brave’s new dApp integration support, even NFT mints and token swaps can happen directly from browser extensions.
Looking to scale such types of campaigns? We also explain how AI platforms improve campaign accuracy in our report AI – The Superpower of Marketing.
4. Coins.network: Web3 Native Publisher Marketplace
Coins.network made waves this year by creating a publisher-driven marketplace, allowing advertisers to choose placements directly from top crypto blogs, news sites, and influencer newsletters.
The results? CTR is around 2.4%, and CPMs are $4.00–$6.00 tier- and niche-dependent. But the real gem is their customized placements: homepage overlays, content embeds, and newsletter integrations.
Source & Notes: Data comes from Coins.network published rates and campaign case studies. Custom placements and pricing vary by advertiser and are subject to change.
Coins.network is well-liked among teams launching community utilities, DAOs, and L2 rollouts. Why is it popular? Transparency in cost and targeting. Every placement has complete historical data, engagement rates, and conversion flow tracking.
5. Epoxy Ads: Performance Driven Ads for DeFi and GameFi
If you’re in DeFi, GameFi, or on-chain apps, Epoxy Ads is leading the charge in performance-based crypto ad campaigns in 2025. They offer both banner and video pre-roll ads, with smart segmentation based on wallet behavior, token holdings, and NFT ownership.
What really shocked us? Their conversion-based price model. Rather than charging for mere impressions, Epoxy charges based on verified user actions: wallet connects started, swaps completed, or NFTs minted. This lowered CPAs (cost-per-action) by 28% in the last quarter.
It's especially useful for DeFi applications, P2E games, and crypto marketers after action-based user acquisition, as opposed to impressions only. If you're running a DeFi platform, you might also find our blog on 7 Powerful DeFi Strategies for User Acquisition in 2025 helpful.
Epoxy's average CTR is 2.7%, while CPMs range from $3.80 and $5.20, depending on target segment and action flow.
Source & Notes: Metrics are based on Epoxy Ads case studies and platform reports. The conversion-based pricing model is a newer approach currently expanding across markets.
Native fraud detection, rich dashboards, and campaign automation make Epoxy a great fit for growth-stage protocols who need to scale with precision.
Final Thoughts
The landscape of crypto ads in 2025 is smarter. The initiatives can no longer rely on loose impressions or pour funds into black-box networks. It is all about performance, transparency, and natively-integrated Web3 today. If you need wallet-based targeting, DAO-friendly placements, or creator-driven content pushes, there's a platform that suits your goal.
At MediaX Agency, we deal directly with these platforms every day by tracking CPMs, testing A/B creatives, and scaling what actually moves. If you're building in crypto and want your message to be seen (and remembered), we can help.
Let's talk. Reach out to MediaX today for your campaign.
Disclaimer: Crypto ad network performance data is rapidly evolving, and marketers should request current platform metrics and feature status before launching campaigns.
Frequently Asked Questions About Crypto Ad Networks in 2025
Q1: What is the best crypto ad network for DeFi projects?
Epoxy Ads and AdEx lead the industry in 2025 with wallet-based targeting, verified impressions, and robust pricing, ideal for DeFi user acquisition.
Q2: What ad network would I use for an NFT drop in Dubai or the United States?
Coinscribble and Coins.network excel for NFT marketing campaigns for targeting Dubai's investor-based market and crypto communities within the U.S. because they have native placements and genuine engagement metrics.
Q3: Are there low CPM and high CTR crypto ad networks in 2025?
Yes. Brave Ads and AdEx consistently offer low-CPM campaigns with above-average CTRs, especially when sending traffic to Web3-aware lands like the United States, Canada, and portions of Asia.
