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**Introduction**

The bitcoin industry has received a lot of attention as a result of decentralised finance (DeFi). It is currently on course to cause major financial transaction disruption. Assume you're a developer trying to get your DeFi idea off the ground. In that situation, your task doesn't end with ensuring that the protocol you're producing is of excellent quality; one of your top responsibilities should be to properly promote it in order to reach your target market. Even if your platform is amazing, if it does not garner any attention, it will struggle to build traction.

**Preparation: Unique selling proposition, hypotheses, and A/B testing**

Make sure the product answers some of your audience's problems before launching it and requesting cash. Many organisations have failed to test product assumptions before they begin development and advertising, despite the fact that these things are fairly basic.

When startups evaluate a concept and try to estimate its promotion price, they aim for a minimum viable product (MVP). It doesn't have to be tidy, attractive, or well-designed. Your MVP will be in great demand as long as it answers some of your audience's problems and has a solid UX. During the MVP testing phase, tokenomics, USP, narrative, and communication method are all examined, as with the user acquisition cost (UAC) metrics.

A/B testing can aid in establishing the best development path if you have numerous critical assumptions to test (monetization scenarios, USPs, and UX). 500–1000 new customers obtained through media buying, social media advertising, or just networking will help you better understand your website's performance and evaluate crucial conversion rate (CR) and user acquisition cost (UAC) data. Furthermore, having your smart contract audited has become increasingly crucial. Both investors and the crypto community pay close attention to it, and if there are any problems in the contract, it will not attract investors or users. Last but not least, make sure you have Google Analytics and Google Tag Manager set up correctly before launching any ad campaign so you can assess the return on marketing investment (ROMI) and select the most effective ad instruments.


**Search engine optimization and content marketing**

Startups and fledgling businesses sometimes overlook SEO, but if you have long-term goals, optimising your website and establishing commercial and informational pages is a necessary. When you look at the bitcoin exchange market, which has been very competitive for the past two years, you'll see that all of the industry leaders have SEO-optimized websites and blogs. However, simply optimising your content according to the semantic kernel is never enough. To pique readers' interest in what you do, arm yourself with statistics, surveys, insights, and infographics, and keep track of your progress.


It's also critical in content marketing to have all of the content vetted by a native-speaking editor who is familiar with industry jargon and can make the pieces accessible to both specialists and newcomers. If your material is scarcely readable, even the most well-tailored advertising strategy will fail. Crypterius has contributed and proofread over 120 pieces in the last year, with several of them appearing on Forbes.com, Bloomberg.com, Entrepreneur.com, Businessinsider.com, and other sites.


**Brand mentions and link mass**

External mentions of your website are important for SEO and brand awareness, and if done correctly, they can serve two purposes: generating traffic and building external link mass. The idea is that you'll be listed in articles that appear on the first pages of a Google search for terms like "top 10 DeFi companies," "best DeFi tokens," "top-yield farming projects," and so on. Mentions in less popular media will be less expensive than mentions in tier 1 or tier 2 media, but they will produce more traffic in the long term.


**Trackers, rankings, calendars, and listings for DeFi**

Mentions in DeFi-focused trackers and calendars help develop link mass and give companies with mostly free organic traffic. There are currently roughly 30 distinct DeFi calendars available worldwide. Provide facts that may interest your target audience when developing a company profile, such as links to GitHub code, technical documentation, press photos of team leaders, project mission, partners, and so on. Analyze other DeFi companies and do your best to stand out on such listing platforms from the competition.

**Wrap Up**

In the traditional financial industry, trading is increasingly centralised today. Fifty percent of all stock volume is controlled by five exchanges. In a typical market, such as the New York Stock Exchange, buyers and sellers offer various prices until they agree on a sale price. The whole order book of prices is only accessible to a restricted part of the traditional finance world, limiting price discovery for regular consumers. Certain securities, on the other hand, have a liquidity ceiling. Automated market makers, a DeFi innovation, solves these concerns (AMM). For automated trading, Decentralized Exchanges use an automated market maker (AMM). AMMs is simply a cryptocurrency exchange that facilitates the trading of one cryptocurrency for another. The liquidity pool keeps a specific exchange rate, such as 10 ETH to 1 BTC. This is a two-currency pool with a changeable exchange rate. The AMM calculates a price for transactions in a pool based on supply, demand, and liquidity.

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The Ultimate DeFi Guide

### Introduction

The way firms plan and execute strategies has changed dramatically as a result of technological advancements. Technology has enabled organisations to discover far more about their target audience than they ever imagined possible. Artificial intelligence has been a game changer for marketers and marketing tactics, bringing both benefits and significant adjustments. In this post, we'll look at the impact AI has on marketing, as well as a new idea dubbed Artificial Intelligence Marketing by marketers. Google defines AI as "the theory and development of computer systems capable of performing activities that would ordinarily require human intelligence." With so much promise, marketers have embraced AI, learning from it on a regular basis and implementing it into their strategies wherever possible.


Artificial Intelligence Marketing

Artificial intelligence marketing is a term used by marketers. AI Marketing is a way for gathering, analysing, and storing consumer data in order to predict consumer trends and implement relevant strategies to attract the proper customers. When artificial intelligence is used in marketing, it introduces a slew of advantages and improvements. "55 percent of firms are either either adopting or actively studying some type of AI programme," according to a Smartinsights.com study of 100 senior marketers, proving their faith in AI.

Data analytics is one of the advantages marketers get from artificial intelligence. AI can collect, analyse, and store vast amounts of data. Marketers may readily analyse consumer patterns and apply this information into their marketing strategy thanks to AI. The marketing plan will become more effective with the correct AI. Effective marketing strategies are those that deliver the right material to the right person at the right time via the right communication channel. Artificial intelligence marketing allows businesses to reach out to potential customers and make it simple for them to make transactions. Another advantage is the increased efficiency that AI brings to marketing. Businesses can save time and money by using AI's tremendous ability to acquire enormous volumes of data and analyse it in a short period of time.


The Impact of Artificial Intelligence on Our Future

Artificial intelligence has the potential to disrupt the current marketing agency structure. Many jobs or tasks, especially those that can be easily automated, could be replaced. Tasks like ad scheduling optimization can be done by AI to some extent without the need for human intervention.

Some business executives believe that by 2025, the marketer as we know it will have completely changed. With this in mind, the abilities of marketers may be put to the test. In order to work well with AI systems, recruiters may expect marketers to have some amount of experience in pattern identification, planning, and coding. Every industry, including marketing, has been able to adapt and shape the way things are done as a result of technological advancements. There are numerous advantages to using artificial intelligence marketing systems, but it must be remembered that with those advantages comes the need to adapt. AI will almost certainly be used in most marketing activities as it improves.

Dealing with data

This is the most obvious benefit that artificial intelligence can provide to a company in any area, not just marketing. It falls under the category of Business Intelligence (BI). But first, let's look at our specific scenario: we're attempting to increase brand awareness. When we compare traditional data collection and analysis methods to what is now possible, the scope is always a little superficial. Age, wealth, cultural preferences, and basic habits are all factors to consider. Modern artificial intelligence is learning to cross-reference and categorise data in ways that provide previously unimaginable insights.


Combining automation and humanization

Marketers must strike a balance between reaching a broader audience and being tailored enough to make each customer feel unique. It is a difficult task. With each new piece of content you generate, you must consider the proper language, the most appealing CTA, what the lead will do after clicking it, how to increase its visibility, and all of the other essential considerations that must be made in advance. A large part of what it means to be a digital marketer right today is to plan content automation in order to discover the prospect at the appropriate moment and in the perfect method. AI may be able to help with this. Complex patterns can be evaluated using machine learning to uncover new ways to personalise information distribution while keeping it efficient and human.

Easy communication

Chatbots are the best illustrations of how Artificial Intelligence is being used in communications since they are simple to grasp and witness in action.The technology allows software to analyse human interactions, anticipate their expectations, and respond appropriately. It's currently utilised for simple requests and more direct dialogues, but AI-powered communication will soon be standard in marketing.


Finding trends

Artificial Intelligence is not only available to assist marketers in engaging with their audiences, but it is also the ideal tool for analysing the data obtained through these interactions. As previously said, Big Data provides a corporation with a level of insight that was previously unthinkable. It's not just about what's going on right now with your indicators; it's also about what they're saying about the future. Because AI can recognise patterns that our brains can't, its insights can reveal you the future before it happens. A niche, a new popular media channel, a new mode of communication, and a consuming habit of the next generation. It is essentially a superpower.

The Takeaway

Businesses all over the world are using AI to provide better customer service and personalisation to their customers. Advanced AI approaches are being applied in the marketing area as well, because to their amazing potential for analysing data and generating valuable insights, thereby assisting commercial organisations in making better business decisions. If you want to boost  your sales, then leveraging AI marketing tools can work wonders for your business.

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AI - The Superpower of Marketing

Blockchain PR agency helps startups to build their brand and online reputations, specialized in Blockchain & Fintech space.

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