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**Introduction**

The bitcoin industry has received a lot of attention as a result of decentralised finance (DeFi). It is currently on course to cause major financial transaction disruption. Assume you're a developer trying to get your DeFi idea off the ground. In that situation, your task doesn't end with ensuring that the protocol you're producing is of excellent quality; one of your top responsibilities should be to properly promote it in order to reach your target market. Even if your platform is amazing, if it does not garner any attention, it will struggle to build traction.

**Preparation: Unique selling proposition, hypotheses, and A/B testing**

Make sure the product answers some of your audience's problems before launching it and requesting cash. Many organisations have failed to test product assumptions before they begin development and advertising, despite the fact that these things are fairly basic.

When startups evaluate a concept and try to estimate its promotion price, they aim for a minimum viable product (MVP). It doesn't have to be tidy, attractive, or well-designed. Your MVP will be in great demand as long as it answers some of your audience's problems and has a solid UX. During the MVP testing phase, tokenomics, USP, narrative, and communication method are all examined, as with the user acquisition cost (UAC) metrics.

A/B testing can aid in establishing the best development path if you have numerous critical assumptions to test (monetization scenarios, USPs, and UX). 500–1000 new customers obtained through media buying, social media advertising, or just networking will help you better understand your website's performance and evaluate crucial conversion rate (CR) and user acquisition cost (UAC) data. Furthermore, having your smart contract audited has become increasingly crucial. Both investors and the crypto community pay close attention to it, and if there are any problems in the contract, it will not attract investors or users. Last but not least, make sure you have Google Analytics and Google Tag Manager set up correctly before launching any ad campaign so you can assess the return on marketing investment (ROMI) and select the most effective ad instruments.


**Search engine optimization and content marketing**

Startups and fledgling businesses sometimes overlook SEO, but if you have long-term goals, optimising your website and establishing commercial and informational pages is a necessary. When you look at the bitcoin exchange market, which has been very competitive for the past two years, you'll see that all of the industry leaders have SEO-optimized websites and blogs. However, simply optimising your content according to the semantic kernel is never enough. To pique readers' interest in what you do, arm yourself with statistics, surveys, insights, and infographics, and keep track of your progress.


It's also critical in content marketing to have all of the content vetted by a native-speaking editor who is familiar with industry jargon and can make the pieces accessible to both specialists and newcomers. If your material is scarcely readable, even the most well-tailored advertising strategy will fail. Crypterius has contributed and proofread over 120 pieces in the last year, with several of them appearing on Forbes.com, Bloomberg.com, Entrepreneur.com, Businessinsider.com, and other sites.


**Brand mentions and link mass**

External mentions of your website are important for SEO and brand awareness, and if done correctly, they can serve two purposes: generating traffic and building external link mass. The idea is that you'll be listed in articles that appear on the first pages of a Google search for terms like "top 10 DeFi companies," "best DeFi tokens," "top-yield farming projects," and so on. Mentions in less popular media will be less expensive than mentions in tier 1 or tier 2 media, but they will produce more traffic in the long term.


**Trackers, rankings, calendars, and listings for DeFi**

Mentions in DeFi-focused trackers and calendars help develop link mass and give companies with mostly free organic traffic. There are currently roughly 30 distinct DeFi calendars available worldwide. Provide facts that may interest your target audience when developing a company profile, such as links to GitHub code, technical documentation, press photos of team leaders, project mission, partners, and so on. Analyze other DeFi companies and do your best to stand out on such listing platforms from the competition.

**Wrap Up**

In the traditional financial industry, trading is increasingly centralised today. Fifty percent of all stock volume is controlled by five exchanges. In a typical market, such as the New York Stock Exchange, buyers and sellers offer various prices until they agree on a sale price. The whole order book of prices is only accessible to a restricted part of the traditional finance world, limiting price discovery for regular consumers. Certain securities, on the other hand, have a liquidity ceiling. Automated market makers, a DeFi innovation, solves these concerns (AMM). For automated trading, Decentralized Exchanges use an automated market maker (AMM). AMMs is simply a cryptocurrency exchange that facilitates the trading of one cryptocurrency for another. The liquidity pool keeps a specific exchange rate, such as 10 ETH to 1 BTC. This is a two-currency pool with a changeable exchange rate. The AMM calculates a price for transactions in a pool based on supply, demand, and liquidity.

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The Ultimate DeFi Guide

### Introduction

The way firms plan and execute strategies has changed dramatically as a result of technological advancements. Technology has enabled organisations to discover far more about their target audience than they ever imagined possible. Artificial intelligence has been a game changer for marketers and marketing tactics, bringing both benefits and significant adjustments. In this post, we'll look at the impact AI has on marketing, as well as a new idea dubbed Artificial Intelligence Marketing by marketers. Google defines AI as "the theory and development of computer systems capable of performing activities that would ordinarily require human intelligence." With so much promise, marketers have embraced AI, learning from it on a regular basis and implementing it into their strategies wherever possible.


Artificial Intelligence Marketing

Artificial intelligence marketing is a term used by marketers. AI Marketing is a way for gathering, analysing, and storing consumer data in order to predict consumer trends and implement relevant strategies to attract the proper customers. When artificial intelligence is used in marketing, it introduces a slew of advantages and improvements. "55 percent of firms are either either adopting or actively studying some type of AI programme," according to a Smartinsights.com study of 100 senior marketers, proving their faith in AI.

Data analytics is one of the advantages marketers get from artificial intelligence. AI can collect, analyse, and store vast amounts of data. Marketers may readily analyse consumer patterns and apply this information into their marketing strategy thanks to AI. The marketing plan will become more effective with the correct AI. Effective marketing strategies are those that deliver the right material to the right person at the right time via the right communication channel. Artificial intelligence marketing allows businesses to reach out to potential customers and make it simple for them to make transactions. Another advantage is the increased efficiency that AI brings to marketing. Businesses can save time and money by using AI's tremendous ability to acquire enormous volumes of data and analyse it in a short period of time.


The Impact of Artificial Intelligence on Our Future

Artificial intelligence has the potential to disrupt the current marketing agency structure. Many jobs or tasks, especially those that can be easily automated, could be replaced. Tasks like ad scheduling optimization can be done by AI to some extent without the need for human intervention.

Some business executives believe that by 2025, the marketer as we know it will have completely changed. With this in mind, the abilities of marketers may be put to the test. In order to work well with AI systems, recruiters may expect marketers to have some amount of experience in pattern identification, planning, and coding. Every industry, including marketing, has been able to adapt and shape the way things are done as a result of technological advancements. There are numerous advantages to using artificial intelligence marketing systems, but it must be remembered that with those advantages comes the need to adapt. AI will almost certainly be used in most marketing activities as it improves.

Dealing with data

This is the most obvious benefit that artificial intelligence can provide to a company in any area, not just marketing. It falls under the category of Business Intelligence (BI). But first, let's look at our specific scenario: we're attempting to increase brand awareness. When we compare traditional data collection and analysis methods to what is now possible, the scope is always a little superficial. Age, wealth, cultural preferences, and basic habits are all factors to consider. Modern artificial intelligence is learning to cross-reference and categorise data in ways that provide previously unimaginable insights.


Combining automation and humanization

Marketers must strike a balance between reaching a broader audience and being tailored enough to make each customer feel unique. It is a difficult task. With each new piece of content you generate, you must consider the proper language, the most appealing CTA, what the lead will do after clicking it, how to increase its visibility, and all of the other essential considerations that must be made in advance. A large part of what it means to be a digital marketer right today is to plan content automation in order to discover the prospect at the appropriate moment and in the perfect method. AI may be able to help with this. Complex patterns can be evaluated using machine learning to uncover new ways to personalise information distribution while keeping it efficient and human.

Easy communication

Chatbots are the best illustrations of how Artificial Intelligence is being used in communications since they are simple to grasp and witness in action.The technology allows software to analyse human interactions, anticipate their expectations, and respond appropriately. It's currently utilised for simple requests and more direct dialogues, but AI-powered communication will soon be standard in marketing.


Finding trends

Artificial Intelligence is not only available to assist marketers in engaging with their audiences, but it is also the ideal tool for analysing the data obtained through these interactions. As previously said, Big Data provides a corporation with a level of insight that was previously unthinkable. It's not just about what's going on right now with your indicators; it's also about what they're saying about the future. Because AI can recognise patterns that our brains can't, its insights can reveal you the future before it happens. A niche, a new popular media channel, a new mode of communication, and a consuming habit of the next generation. It is essentially a superpower.

The Takeaway

Businesses all over the world are using AI to provide better customer service and personalisation to their customers. Advanced AI approaches are being applied in the marketing area as well, because to their amazing potential for analysing data and generating valuable insights, thereby assisting commercial organisations in making better business decisions. If you want to boost  your sales, then leveraging AI marketing tools can work wonders for your business.

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AI - The Superpower of Marketing

Do you remember the grand NFT sale of March 2021? 

The first-ever tweet of Twitter CEO Jack Dorsey was sold as an NFT for a whopping equivalent of $2.9 million (£2.1 million). It took everyone aback, mainly because nobody could understand the technology. A mere tweet bought for such a large sum of money was even more indigestible. 

A year later, NFTs — Non-Fungible Tokens — have become a rage. From athletes to music artists, tech enthusiasts to content creators, everyone is incorporating NFTs as a viable profit-making initiative. 

However, mining an NFT is not enough; you need to learn how to promote your NFT project to get the highest bids. 

Here are five super strategies to help you create a buzz around your NFT art collection. 
5 NFT  Marketing Strategies to Promote Your Art
Social Media for the Win
Instagram, TikTok, Facebook, Twitter, and LinkedIn are the go-to platforms to boost the awareness of your NFT art. While you can post engaging content on all these channels, target the ones where you can attract the most targeted traffic.

For example, Facebook is popular amongst the older population, whereas Instagram is primarily used by young adults. LinkedIn works best to connect with investors, and Twitter can build your brand the much-needed media momentum.  
Prioritize Discord, Reddit, and Telegram
Yes, we know we mentioned social media above. However, these three platforms deserve a separate note since they are the hottest NFT marketing and promotion platforms. 

Most users on Discord are willing to invest in upcoming NFTs; they are your prime audience. Create your product buzz on public servers while aiming to get into exclusive investing servers. 

Reddit has popular subreddits, such as NFT, NFTsMarketplace, NFTExchange, and more, where people shop for promising NFT projects early. Telegram is a pioneering platform for crypto enthusiasts —build a group here and engage the members to hype up your upcoming NFT collection.
Collaborate With Blockchain Influencers
Blockchain is a young industry, making the target audience feel anticipation for NFTs. However, when you bring a blockchain influencer on board with a loyal following and massive reach, the audience tends to listen. 

Moreover, influencer marketing is not just about brand recognition; it can also lead to sales. Statistics say that 80% of consumers make a purchase via an influencer recommendation.
Participate in Online Forums
Online forums are one of the best ways to get your creations in front of as many eyes as possible. Crypto and blockchain enthusiasts discuss NFTs at length here. 

Go to crypto platforms like CryptoTalk and Bitcointalk, and engage with potential customers. Instead of self-promotion and hard-selling, share your insights, learn from other creators, and answer questions to generate positive word-of-mouth marketing. 
Email Marketing
Reaching out to your audience or potential investors directly and marketing your NFT art with tailor-made and well-crafted email content is one of the most viable ways to popularize your art. 
Use email automation tools to create email blasts and send them to the mailing list in dedicated time intervals. It is an effective way to keep your audience updated with your NFT art launch campaigns. 

Your goal as a creator is to get your NFT artwork in front of as many people as possible. A mix of these strategies is bound to do the trick and get your project enough attention. 

If you cannot find the time to focus on NFT promotion, reach out to [MediaX](https://mediax.agency) — a leading PR and marketing agency creating growth opportunities for crypto and blockchain brands. To achieve notable market disruption with our campaigns, submit an inquiry to our team.  

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5 Strategic Tips to Promote Your Next NFT Art

On the crypto market, a laser-targeted press release campaign can leave a lasting impact. 
 
A DeFi or NFT project featured in the top finance websites or media outlets like Forbes, Coindesk, and Sky News is likely to attract potential investors and crypto enthusiasts with relative ease. 

On the other hand, crypto ventures who fall short in creating a buzz in the media receive insufficient public attention. Often, they struggle to penetrate their market and build a loyal community for their offering. 

Poor preparation, a lack of a captivating PR story, and low-quality images in press releases fail to generate public interest. One must know their way with storytelling and leverage a network of journalists and influencers to raise the awareness of their project. 

If you are planning to promote your NFT art or crypto coin successfully, we’ve got you covered. Here are some dos and don'ts when writing a press release for your next crypto campaign.

**6 Crypto Press Release Dos & Don’ts**

Given the importance of a press release campaign in the competitive crypto industry, releasing a press release can help your crypto brand achieve credibility. The following are six tried-and-true crypto press release tips.

**Do's:**

Define the Purpose of Your Press Release

Your offer for a crypto project must be clear in your thinking. Based on this, a marketer must choose targets that will assist you to reach the best possible results. Crypto initiatives often go unnoticed due to the incorrect press release timing.

Determine Who You Want to Reach Out To

Marketers should be aware of their target audience. Determine the specific subject you wish to address after you've determined your target audience. Your target audience will determine how many languages you need to translate your press release.

Make an Eye-Catching Press Release

In a short amount of time, a crypto press release can reach millions of people. To develop your PR story, send all of the facts to the media and industry-leading journalists. 

Keep your copy brief and to the point, using core keywords throughout the content. Include a call to action in the document, as well as eye-catching headlines and hashtags. Finally, make sure the data from the press release hasn't been leaked somewhere before releasing it.

**Don’ts**

Don't Make the Press Release Too Complicated
Use the fewest number of paragraphs possible to convey the information. It is unlikely that people will read a full crypto news release, thus avoiding fluff is a good idea. Maintain a tight grip!

Crypto Press releases are for a variety of audiences. It's important to remember this when creating your press release.

 Don’t Just Submit to Anyone
 
The media outlets where you submit your PR, play a big role in its success. 
You must do your research before sending out the press release. Make a list of the media houses that cover your crypto industry and have a substantial number of readers on that topic. The leading press release submission platforms are Newswire, Cointraffic, Bitcoin PR Buzz, and Forbes. These PR distribution platforms are ideal for getting a good outreach and making an impact. 

Don’t Lie!  

If you're unsure about anything, conduct a thorough investigation before discussing it in a press release. It will have a direct impact on your business if you use details that are exaggerated or incorrect. Your target audience will lose trust in you.

To write the press release, go over the above and evaluate it. If it's still too difficult for you, you might seek help from PR firms like MediaX. As a leading Blockchain PR agency, they can help you get the best PR coverage for your projects and emerge as a successful crypto venture. To know more, schedule a free consultation call today! 

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Dos and Don'ts of Creating Crypto Press Release

Blockchain PR agency helps startups to build their brand and online reputations, specialized in Blockchain & Fintech space.

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MediaX Agency

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Do you remember the grand NFT sale of March 2021? 

The first-ever tweet of Twitter CEO Jack Dorsey was sold as an NFT for a whopping equivalent of $2.9 million (£2.1 million). It took everyone aback, mainly because nobody could understand the technology. A mere tweet bought for such a large sum of money was even more indigestible. 

A year later, NFTs — Non-Fungible Tokens — have become a rage. From athletes to music artists, tech enthusiasts to content creators, everyone is incorporating NFTs as a viable profit-making initiative. 

However, mining an NFT is not enough; you need to learn how to promote your NFT project to get the highest bids. 

Here are five super strategies to help you create a buzz around your NFT art collection. 
5 NFT  Marketing Strategies to Promote Your Art
Social Media for the Win
Instagram, TikTok, Facebook, Twitter, and LinkedIn are the go-to platforms to boost the awareness of your NFT art. While you can post engaging content on all these channels, target the ones where you can attract the most targeted traffic.

For example, Facebook is popular amongst the older population, whereas Instagram is primarily used by young adults. LinkedIn works best to connect with investors, and Twitter can build your brand the much-needed media momentum.  
Prioritize Discord, Reddit, and Telegram
Yes, we know we mentioned social media above. However, these three platforms deserve a separate note since they are the hottest NFT marketing and promotion platforms. 

Most users on Discord are willing to invest in upcoming NFTs; they are your prime audience. Create your product buzz on public servers while aiming to get into exclusive investing servers. 

Reddit has popular subreddits, such as NFT, NFTsMarketplace, NFTExchange, and more, where people shop for promising NFT projects early. Telegram is a pioneering platform for crypto enthusiasts —build a group here and engage the members to hype up your upcoming NFT collection.
Collaborate With Blockchain Influencers
Blockchain is a young industry, making the target audience feel anticipation for NFTs. However, when you bring a blockchain influencer on board with a loyal following and massive reach, the audience tends to listen. 

Moreover, influencer marketing is not just about brand recognition; it can also lead to sales. Statistics say that 80% of consumers make a purchase via an influencer recommendation.
Participate in Online Forums
Online forums are one of the best ways to get your creations in front of as many eyes as possible. Crypto and blockchain enthusiasts discuss NFTs at length here. 

Go to crypto platforms like CryptoTalk and Bitcointalk, and engage with potential customers. Instead of self-promotion and hard-selling, share your insights, learn from other creators, and answer questions to generate positive word-of-mouth marketing. 
Email Marketing
Reaching out to your audience or potential investors directly and marketing your NFT art with tailor-made and well-crafted email content is one of the most viable ways to popularize your art. 
Use email automation tools to create email blasts and send them to the mailing list in dedicated time intervals. It is an effective way to keep your audience updated with your NFT art launch campaigns. 

Your goal as a creator is to get your NFT artwork in front of as many people as possible. A mix of these strategies is bound to do the trick and get your project enough attention. 

If you cannot find the time to focus on NFT promotion, reach out to MediaX — a leading PR and marketing agency creating growth opportunities for crypto and blockchain brands. To achieve notable market disruption with our campaigns, submit an inquiry to our team.  

Five Strategic Tips to Promote Your Next NFT Art

BLOGS

The Ultimate DeFi Guide

AI - The Superpower of Marketing

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