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# Work of a crypto marketing agency

With the increasing popularity and price of Bitcoin, Ethereum and other famous cryptocurrencies the market of cryptocurrency has become increasingly populated. Therefore, in order to launch a cryptocurrency successfully, you will require the help of a [crypto marketing agency](https://mediax.agency/). 

They are the experts in handling crypto assets like [Defi](https://mediax.agency/defi-marketing) & [NFT](https://mediax.agency/nft-marketing), increasing your user base, improving performance and brand value etc. all of which result in the rise and development of your crypto project.

Even for start-up crypto companies, taking the assistance of a crypto marketing agency has become truly important in order to be successful in the long run. To attract both retail investors and institutional investors, your crypto project will require enough exposure and popularity which can only be achieved with the help of a crypto marketing agency.

The promotion and publicity part of your crypto business will become the responsibility of the crypto marketing agency and that is how you will be able to focus on the growth and development of your business.

As the name suggests a crypto marketing agency specializes in handling crypto token or crypto project promotion, creating brand awareness, blockchain promotion, gaining the buyers’ and investors' attention, brand awareness, etc.

The work of a crypto marketing agency is a bit different from your normal marketing agency because in the case of the crypto industry they need to focus on additional factors such as market management, regulatory compliance and earning the trust of unconvinced users and investors.

At the same time, they also need to provide quality and informative content, connect with social media influencers and create a network of supporters who truly believe in your crypto project. The crypto marketing agency also needs to have knowledge of the technical aspects of a crypto project.

## Advantages of using a crypto marketing agency

While opting for the services of a crypto marketing agency you need to make sure that you promote your crypto project through a quality crypto marketing agency. Let us look at the advantages you will receive because of a crypto marketing agency:

**High-quality content and services**

A crypto marketing agency can help you by providing high-quality content and marketing services for your business. They are a lot better than traditional marketing agencies because they have enough technical expertise and knowledge to back their promotional programs.

**Data collection with extreme precision**

With the help of blockchain companies can gather loads of data and crypto marketing agencies can analyze those data for tailor-made customer advertising. It will also help the companies take care of customer management problems.

For a crypto project or crypto company, marketing has become an extremely important part of developing a successful business. Make sure that you have handed over the branding of your crypto business to the right hands.


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Crypto marketing agency

What does a Crypto Marketing Agency do?

**Introduction**

The bitcoin industry has received a lot of attention as a result of decentralised finance (DeFi). It is currently on course to cause major financial transaction disruption. Assume you're a developer trying to get your DeFi idea off the ground. In that situation, your task doesn't end with ensuring that the protocol you're producing is of excellent quality; one of your top responsibilities should be to properly promote it in order to reach your target market. Even if your platform is amazing, if it does not garner any attention, it will struggle to build traction.

**Preparation: Unique selling proposition, hypotheses, and A/B testing**

Make sure the product answers some of your audience's problems before launching it and requesting cash. Many organisations have failed to test product assumptions before they begin development and advertising, despite the fact that these things are fairly basic.

When startups evaluate a concept and try to estimate its promotion price, they aim for a minimum viable product (MVP). It doesn't have to be tidy, attractive, or well-designed. Your MVP will be in great demand as long as it answers some of your audience's problems and has a solid UX. During the MVP testing phase, tokenomics, USP, narrative, and communication method are all examined, as with the user acquisition cost (UAC) metrics.

A/B testing can aid in establishing the best development path if you have numerous critical assumptions to test (monetization scenarios, USPs, and UX). 500–1000 new customers obtained through media buying, social media advertising, or just networking will help you better understand your website's performance and evaluate crucial conversion rate (CR) and user acquisition cost (UAC) data. Furthermore, having your smart contract audited has become increasingly crucial. Both investors and the crypto community pay close attention to it, and if there are any problems in the contract, it will not attract investors or users. Last but not least, make sure you have Google Analytics and Google Tag Manager set up correctly before launching any ad campaign so you can assess the return on marketing investment (ROMI) and select the most effective ad instruments.


**Search engine optimization and content marketing**

Startups and fledgling businesses sometimes overlook SEO, but if you have long-term goals, optimising your website and establishing commercial and informational pages is a necessary. When you look at the bitcoin exchange market, which has been very competitive for the past two years, you'll see that all of the industry leaders have SEO-optimized websites and blogs. However, simply optimising your content according to the semantic kernel is never enough. To pique readers' interest in what you do, arm yourself with statistics, surveys, insights, and infographics, and keep track of your progress.


It's also critical in content marketing to have all of the content vetted by a native-speaking editor who is familiar with industry jargon and can make the pieces accessible to both specialists and newcomers. If your material is scarcely readable, even the most well-tailored advertising strategy will fail. Crypterius has contributed and proofread over 120 pieces in the last year, with several of them appearing on Forbes.com, Bloomberg.com, Entrepreneur.com, Businessinsider.com, and other sites.


**Brand mentions and link mass**

External mentions of your website are important for SEO and brand awareness, and if done correctly, they can serve two purposes: generating traffic and building external link mass. The idea is that you'll be listed in articles that appear on the first pages of a Google search for terms like "top 10 DeFi companies," "best DeFi tokens," "top-yield farming projects," and so on. Mentions in less popular media will be less expensive than mentions in tier 1 or tier 2 media, but they will produce more traffic in the long term.


**Trackers, rankings, calendars, and listings for DeFi**

Mentions in DeFi-focused trackers and calendars help develop link mass and give companies with mostly free organic traffic. There are currently roughly 30 distinct DeFi calendars available worldwide. Provide facts that may interest your target audience when developing a company profile, such as links to GitHub code, technical documentation, press photos of team leaders, project mission, partners, and so on. Analyze other DeFi companies and do your best to stand out on such listing platforms from the competition.

**Wrap Up**

In the traditional financial industry, trading is increasingly centralised today. Fifty percent of all stock volume is controlled by five exchanges. In a typical market, such as the New York Stock Exchange, buyers and sellers offer various prices until they agree on a sale price. The whole order book of prices is only accessible to a restricted part of the traditional finance world, limiting price discovery for regular consumers. Certain securities, on the other hand, have a liquidity ceiling. Automated market makers, a DeFi innovation, solves these concerns (AMM). For automated trading, Decentralized Exchanges use an automated market maker (AMM). AMMs is simply a cryptocurrency exchange that facilitates the trading of one cryptocurrency for another. The liquidity pool keeps a specific exchange rate, such as 10 ETH to 1 BTC. This is a two-currency pool with a changeable exchange rate. The AMM calculates a price for transactions in a pool based on supply, demand, and liquidity.

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The ultimate defi guide

The Ultimate DeFi Guide

### Introduction

The way firms plan and execute strategies has changed dramatically as a result of technological advancements. Technology has enabled organisations to discover far more about their target audience than they ever imagined possible. Artificial intelligence has been a game changer for marketers and marketing tactics, bringing both benefits and significant adjustments. In this post, we'll look at the impact AI has on marketing, as well as a new idea dubbed Artificial Intelligence Marketing by marketers. Google defines AI as "the theory and development of computer systems capable of performing activities that would ordinarily require human intelligence." With so much promise, marketers have embraced AI, learning from it on a regular basis and implementing it into their strategies wherever possible.


Artificial Intelligence Marketing

Artificial intelligence marketing is a term used by marketers. AI Marketing is a way for gathering, analysing, and storing consumer data in order to predict consumer trends and implement relevant strategies to attract the proper customers. When artificial intelligence is used in marketing, it introduces a slew of advantages and improvements. "55 percent of firms are either either adopting or actively studying some type of AI programme," according to a Smartinsights.com study of 100 senior marketers, proving their faith in AI.

Data analytics is one of the advantages marketers get from artificial intelligence. AI can collect, analyse, and store vast amounts of data. Marketers may readily analyse consumer patterns and apply this information into their marketing strategy thanks to AI. The marketing plan will become more effective with the correct AI. Effective marketing strategies are those that deliver the right material to the right person at the right time via the right communication channel. Artificial intelligence marketing allows businesses to reach out to potential customers and make it simple for them to make transactions. Another advantage is the increased efficiency that AI brings to marketing. Businesses can save time and money by using AI's tremendous ability to acquire enormous volumes of data and analyse it in a short period of time.


The Impact of Artificial Intelligence on Our Future

Artificial intelligence has the potential to disrupt the current marketing agency structure. Many jobs or tasks, especially those that can be easily automated, could be replaced. Tasks like ad scheduling optimization can be done by AI to some extent without the need for human intervention.

Some business executives believe that by 2025, the marketer as we know it will have completely changed. With this in mind, the abilities of marketers may be put to the test. In order to work well with AI systems, recruiters may expect marketers to have some amount of experience in pattern identification, planning, and coding. Every industry, including marketing, has been able to adapt and shape the way things are done as a result of technological advancements. There are numerous advantages to using artificial intelligence marketing systems, but it must be remembered that with those advantages comes the need to adapt. AI will almost certainly be used in most marketing activities as it improves.

Dealing with data

This is the most obvious benefit that artificial intelligence can provide to a company in any area, not just marketing. It falls under the category of Business Intelligence (BI). But first, let's look at our specific scenario: we're attempting to increase brand awareness. When we compare traditional data collection and analysis methods to what is now possible, the scope is always a little superficial. Age, wealth, cultural preferences, and basic habits are all factors to consider. Modern artificial intelligence is learning to cross-reference and categorise data in ways that provide previously unimaginable insights.


Combining automation and humanization

Marketers must strike a balance between reaching a broader audience and being tailored enough to make each customer feel unique. It is a difficult task. With each new piece of content you generate, you must consider the proper language, the most appealing CTA, what the lead will do after clicking it, how to increase its visibility, and all of the other essential considerations that must be made in advance. A large part of what it means to be a digital marketer right today is to plan content automation in order to discover the prospect at the appropriate moment and in the perfect method. AI may be able to help with this. Complex patterns can be evaluated using machine learning to uncover new ways to personalise information distribution while keeping it efficient and human.

Easy communication

Chatbots are the best illustrations of how Artificial Intelligence is being used in communications since they are simple to grasp and witness in action.The technology allows software to analyse human interactions, anticipate their expectations, and respond appropriately. It's currently utilised for simple requests and more direct dialogues, but AI-powered communication will soon be standard in marketing.


Finding trends

Artificial Intelligence is not only available to assist marketers in engaging with their audiences, but it is also the ideal tool for analysing the data obtained through these interactions. As previously said, Big Data provides a corporation with a level of insight that was previously unthinkable. It's not just about what's going on right now with your indicators; it's also about what they're saying about the future. Because AI can recognise patterns that our brains can't, its insights can reveal you the future before it happens. A niche, a new popular media channel, a new mode of communication, and a consuming habit of the next generation. It is essentially a superpower.

The Takeaway

Businesses all over the world are using AI to provide better customer service and personalisation to their customers. Advanced AI approaches are being applied in the marketing area as well, because to their amazing potential for analysing data and generating valuable insights, thereby assisting commercial organisations in making better business decisions. If you want to boost  your sales, then leveraging AI marketing tools can work wonders for your business.

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AI The superpower of marketing

AI - The Superpower of Marketing

Do you remember the grand NFT sale of March 2021? 

The first-ever tweet of Twitter CEO Jack Dorsey was sold as an NFT for a whopping equivalent of $2.9 million (£2.1 million). It took everyone aback, mainly because nobody could understand the technology. A mere tweet bought for such a large sum of money was even more indigestible. 

A year later, NFTs — Non-Fungible Tokens — have become a rage. From athletes to music artists, tech enthusiasts to content creators, everyone is incorporating NFTs as a viable profit-making initiative. 

However, mining an NFT is not enough; you need to learn how to promote your NFT project to get the highest bids. 

Here are five super strategies to help you create a buzz around your NFT art collection. 
5 NFT  Marketing Strategies to Promote Your Art
Social Media for the Win
Instagram, TikTok, Facebook, Twitter, and LinkedIn are the go-to platforms to boost the awareness of your NFT art. While you can post engaging content on all these channels, target the ones where you can attract the most targeted traffic.

For example, Facebook is popular amongst the older population, whereas Instagram is primarily used by young adults. LinkedIn works best to connect with investors, and Twitter can build your brand the much-needed media momentum.  
Prioritize Discord, Reddit, and Telegram
Yes, we know we mentioned social media above. However, these three platforms deserve a separate note since they are the hottest NFT marketing and promotion platforms. 

Most users on Discord are willing to invest in upcoming NFTs; they are your prime audience. Create your product buzz on public servers while aiming to get into exclusive investing servers. 

Reddit has popular subreddits, such as NFT, NFTsMarketplace, NFTExchange, and more, where people shop for promising NFT projects early. Telegram is a pioneering platform for crypto enthusiasts —build a group here and engage the members to hype up your upcoming NFT collection.
Collaborate With Blockchain Influencers
Blockchain is a young industry, making the target audience feel anticipation for NFTs. However, when you bring a blockchain influencer on board with a loyal following and massive reach, the audience tends to listen. 

Moreover, influencer marketing is not just about brand recognition; it can also lead to sales. Statistics say that 80% of consumers make a purchase via an influencer recommendation.
Participate in Online Forums
Online forums are one of the best ways to get your creations in front of as many eyes as possible. Crypto and blockchain enthusiasts discuss NFTs at length here. 

Go to crypto platforms like CryptoTalk and Bitcointalk, and engage with potential customers. Instead of self-promotion and hard-selling, share your insights, learn from other creators, and answer questions to generate positive word-of-mouth marketing. 
Email Marketing
Reaching out to your audience or potential investors directly and marketing your NFT art with tailor-made and well-crafted email content is one of the most viable ways to popularize your art. 
Use email automation tools to create email blasts and send them to the mailing list in dedicated time intervals. It is an effective way to keep your audience updated with your NFT art launch campaigns. 

Your goal as a creator is to get your NFT artwork in front of as many people as possible. A mix of these strategies is bound to do the trick and get your project enough attention. 

If you cannot find the time to focus on NFT promotion, reach out to [MediaX](https://mediax.agency) — a leading PR and marketing agency creating growth opportunities for crypto and blockchain brands. To achieve notable market disruption with our campaigns, submit an inquiry to our team.  

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 Promote your next nft art

5 Strategic Tips to Promote Your Next NFT Art

In the crypto industry, [Decentralized Finance](https://mediax.agency/defi-marketing) or DeFi is one of the rapidly growing areas. In the recent few years, a lot of companies have created their DeFi protocol. With the exponential increase in competition, it is slowly becoming harder to rope in customers and DeFi marketing strategies can help the companies sort out this problem.

# 7 DeFi marketing strategies that can significantly increase your user acquisition

**1. Provide trading incentives and encourage active trading**

Any DeFi protocol focuses on two metrics - monthly active users and total value locked or TVL. Every DeFi protocol marketer wants to exponentially increase these two KPIs. Through trading rewards programs you will be able to rapidly increase both the KPIs while increasing the trust of potential or new users who are thinking about joining your DeFi protocol.

In order to increase trading practices, you can gamify the trading process and also host trading competitions. As for the rewards you can offer the users limited-edition NFTs, stablecoins, fiat money, etc.

**2. Use advertisement for DeFi promotion**

You can make use of an advertising campaign to reach more customers and increase your user base. Although Google and Facebook have a lot of restrictions regarding DeFi and [crypto advertisement](https://mediax.agency/) you can certainly use various DeFi marketing strategies, crypto networks, ad formats, etc, to reach out to the users.

**3. Make a long-term SEO and content marketing strategy**

Although a lot of people overlook the importance of SEO and content marketing as part of DeFi marketing strategies. In DeFi using SEO and content marketing strategy can provide you with long-term benefits. 

For DeFi protocols search engine results matter a lot and with the help of content marketing, you will be easily able to reach out to the ideal DeFi users interested in your project. 

You can also gain the trust of the users by providing them with quality information about your DeFi protocol and simultaneously attracting new users.

**4. Increase your platform’s visibility through PR campaigns**

If a potential user gets to know about your DeFi protocol through other DeFi marketing strategies then they will start researching your platform online. You can increase your credibility by publishing information about your De-Fi project on the most trustworthy crypto websites.

Also having your DeFi protocol information on high-traffic websites will also increase your SEO efforts. To increase your user base, you should publish a story based on your goals and the actual problem you are trying to solve in the market.

**5. Release your DeFi website on famous listing websites and DeFi trackers**

There are multiple listing websites that have become extremely popular nowadays because users can access essential and updated information on DeFi protocols through these platforms. Some of these platforms include Coinmarketcap, [DeFi Lama](https://defillama.com/), Etherscan DeFi tracker, Dappradar, etc. 

As part of your DeFi marketing strategies, you can publish your DeFi project on these reputed platforms and receive credible users or traffic from the same. While publishing the information don’t forget to mention your goals, partners, important investors, etc.

**6. Partner with DeFi influencers**

One of the most popular and effective DeFi marketing strategies through which you can heavily increase your user acquisition is by collaborating with DeFi influencers and increasing your brand awareness through them.

With the help of these famous influencers, you will be easily able to create trustworthy relationships with DeFi protocol users.

**7. Organize a referral program**

Another important DeFi marketing strategies include referral marketing or referral program. It is also known as ‘word of mouth’ marketing and it allows the current users to reap additional benefits by endorsing your DeFi platform through their network.

## Summing up

DeFi is an ever-evolving and dynamic ecosystem therefore your DeFi marketing strategies also need to be dynamic in order to acquire more and more customers. You need to perfectly evaluate your KPIs and implement the appropriate strategies in order to develop your business.


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7 DeFi marketing strategies

7 DeFi marketing strategies to boost user acquisition

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On the crypto market, a laser-targeted press release campaign can leave a lasting impact. 
 
A DeFi or NFT project featured in the top finance websites or media outlets like Forbes, Coindesk, and Sky News is likely to attract potential investors and crypto enthusiasts with relative ease. 

On the other hand, crypto ventures who fall short in creating a buzz in the media receive insufficient public attention. Often, they struggle to penetrate their market and build a loyal community for their offering. 

Poor preparation, a lack of a captivating PR story, and low-quality images in press releases fail to generate public interest. One must know their way with storytelling and leverage a network of journalists and influencers to raise the awareness of their project. 

If you are planning to promote your NFT art or crypto coin successfully, we’ve got you covered. Here are some dos and don'ts when writing a press release for your next crypto campaign.

**6 Crypto Press Release Dos & Don’ts**

Given the importance of a press release campaign in the competitive crypto industry, releasing a press release can help your crypto brand achieve credibility. The following are six tried-and-true crypto press release tips.

**Do's:**

Define the Purpose of Your Press Release

Your offer for a crypto project must be clear in your thinking. Based on this, a marketer must choose targets that will assist you to reach the best possible results. Crypto initiatives often go unnoticed due to the incorrect press release timing.

Determine Who You Want to Reach Out To

Marketers should be aware of their target audience. Determine the specific subject you wish to address after you've determined your target audience. Your target audience will determine how many languages you need to translate your press release.

Make an Eye-Catching Press Release

In a short amount of time, a crypto press release can reach millions of people. To develop your PR story, send all of the facts to the media and industry-leading journalists. 

Keep your copy brief and to the point, using core keywords throughout the content. Include a call to action in the document, as well as eye-catching headlines and hashtags. Finally, make sure the data from the press release hasn't been leaked somewhere before releasing it.

**Don’ts**

Don't Make the Press Release Too Complicated
Use the fewest number of paragraphs possible to convey the information. It is unlikely that people will read a full crypto news release, thus avoiding fluff is a good idea. Maintain a tight grip!

Crypto Press releases are for a variety of audiences. It's important to remember this when creating your press release.

 Don’t Just Submit to Anyone
 
The media outlets where you submit your PR, play a big role in its success. 
You must do your research before sending out the press release. Make a list of the media houses that cover your crypto industry and have a substantial number of readers on that topic. The leading press release submission platforms are Newswire, Cointraffic, Bitcoin PR Buzz, and Forbes. These PR distribution platforms are ideal for getting a good outreach and making an impact. 

Don’t Lie!  

If you're unsure about anything, conduct a thorough investigation before discussing it in a press release. It will have a direct impact on your business if you use details that are exaggerated or incorrect. Your target audience will lose trust in you.

To write the press release, go over the above and evaluate it. If it's still too difficult for you, you might seek help from PR firms like MediaX. As a leading Blockchain PR agency, they can help you get the best PR coverage for your projects and emerge as a successful crypto venture. To know more, schedule a free consultation call today! 

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Crypto press release

Dos and Don'ts of Creating Crypto Press Release

The first generation of the World Wide Web - Web 1.0 - was static web pages based on a read-only format. Then came the era of Web 2.0 with the mobile web and social media networking sites that allowed mutual engagement. Today, we spend an average of 147 minutes a day, or two hours and 27 minutes, on these popular social media sites.

Now with Web 3.0, the Internet is shifting gears again and reshaping the world of social media, among other changes. While still in their early stage, Web3 social media platforms are offering a new way for users to interact and share information online. They are built on blockchain technology and aim to give users more control over their data and online identities. Moreover, they provide a more decentralized and censorship-resistant way to share and discover content.

If you’re wondering which Web3 social media platforms are leading the charge, here is our list :

## **Top 5 Web3.0 Networking Social Media Sites & Channels**
#### [1. Mastodon](https://joinmastodon.org)
Mastodon, a free Web3 social media platform released in October 2016 by Eugen Rochko, has surged in popularity in 2022. This user-friendly and decentralized microblogging platform is run by a global network of communities.

Its layout resembles Twitter, but users can also find servers to align with their interests and beliefs. 

#### [2. DiamondApp](diamondapp.com)
Diamond is a new-age decentralized social networking platform that mixes investments with social media. Developed on the DeSo blockchain, it aims to build engaging communities around incentives, content, and ownership. 

This platform provides content creators a space free from censorship and a new way to monetize their efforts fully. Moreover, users can mint any post they create on the platform as an NFT.

#### [3. Odyssey](odysee.com)
Odyssey, launched in 2021, is an open-source video-sharing website that claims itself as a successor alternative to YouTube. The platform also allows users to share audio files, images, and articles. 

LBRY, the blockchain-based file-sharing and payment network, hosts all the content on Odyssey. The aim is to provide a freewheeling space for creators with more direct control of their content and their audience.

#### [4. Steemit](steemit.com)
Steemit is a public blockchain-based social media platform that allows users to earn cryptocurrency for creating and curating content. The platform uses a token-based system called STEEM, which allows users to earn rewards for creating and voting on content. 

Ned Scott and blockchain engineer Daniel Larimer established Steemit in 2014, intending to create a decentralized and incentivized social ecosystem. 

#### [5. Minds](minds.com)
Minds was founded by Bill Ottman and John Ottman in 2011. It is an open-source, decentralized social media platform that gives users more control over their data and privacy and provides freedom of speech. 

Users can earn crypto tokens called MINDS for their contributions to the network and earn rewards for creating and engaging with content. It also features end-to-end encryption for private messaging and a built-in VPN to protect users' browsing data


As blockchain and Web3 technologies continue to advance, we can expect to see more exciting developments in the social media space. These new platforms have the potential to disrupt the traditional centralized social media model and give users more power and control over their online presence.
Are you looking to venture into the Web3 space? If yes, MediaX, a Web3 marketing agency, can position your brand strategically at the forefront of media, investors, thought leaders, and your target audience. 

_**Book a free consultation meeting with our Web3 specialists today.**_





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Best Web3 Social Media Platforms

The New-Age Decentralization Wave: 5 Best Web3 Social Media Platforms of 2023

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The NFT and Crypto markets are experiencing tremendous growth on a daily basis. 

If you're considering entering this thriving industry, you're making a wise decision. 

However, it's important to keep in mind that the competition is becoming increasingly fierce, making it essential to create distinctive digital assets and promote them strategically to cut the noise and make way like a pro. Precisely, you need to act agile and embrace marketing tactics that are known to engage Web3 enthusiasts without fail - something like influencer marketing.

## The Culture of Influencers in the NFT Arena

Influencer marketing is by far one of the most powerful techniques available today to reach your target audience. By leveraging the market name, credibility, and reach of top-rated influencers in the crypto space, you can tap into a highly engaged audience that trusts their recommendations and is more likely to purchase your NFTs and newly-launched digital assets.

Not only that, but influencer marketing will also help you build your loyal community, elevate your brand's visibility, and attract a broader audience that's interested in your offerings. 

However, it is observed that many crypto & NFT companies struggle with figuring out how to implement influencer marketing effectively. If you too happen to know less about this domain, worry not! Here are a few tips to help you get started and discover and engage influencers for your marketing endeavors. 

## 5 Tips That Will Get You Started With Influencers Marketing in the Crypto and NFT Space

### Determine Your Niche

The first step, even before you look for potential influencers to work with for your NFT project, is discovering your niche. What exactly are you looking for? Are the people willing to work with you passionate about the niche, and how does the audience respond to such topics?

Once you've defined your niche, look for leading influencers in that Crypto and NFT space. Also, ensure that these influencers have your target audience so that you get a great response.

### Find Influencers With a Considerable Following

Once you have identified your niche in the NFT & Crypto space, the next step is to seek out influencers with a large following who align with your brand vision and message. 

Leading crypto influencers, who have a great fan base on Tiktok and other social channels bring the ability to reach a wider audience that is interested in new NFTs and digital assets. Engaging with such mega stars increases the chances of driving higher sales and engagement.

It's worth noting that micro-influencers can also be effective in reaching a niche audience, as they too put in great time and effort to create content for your branding assets. However, when you are just starting out with your digital collectibles journey, it's important to aim for maximum online visibility and reach. This will help you gain traction and establish your brand in the market.

Pro Tip: You can also consider working with a combination of micro-influencers and top-rated influencers to get favorable results without breaking the bank!

### Track the Influencers’ Social Media Channels

Once you have spotted influencers you want to work with, check how the audience feels about them using social listening tools like Brandwatch and Digimind. Check out the discussions they carry out, their personalities, and their remarks. This will help you understand how people feel about them before actually collaborating with them. This will enable you to make a more effective decision and enhance your future partnership.

### Determine Campaign Budget

Budget is an essential factor when using influencer marketing. It can depend on the expected ROI or the kind of influencer you are using. Also, influencers charge depending on the campaign's duration, their experience, and the type of NFT company they promote.

All in all, ensure the influencer you pick fits your budget and will deliver the results you need.

### Ensure the Influencers Understand Your Crypto Brand

At this point, you must have decided on the kind of influencers to work with. Next up, communicate your brand details to them and make sure they understand how you work and what you are trying to achieve. 

Tell them about your mission, values, and any other important information related to your brand. This will ensure that they deliver your message to your followers in a laser-targeted manner.

Utilizing influencer marketing will see your NFT business shoot up. However, it can only be a success if you select the right influencer who you are sure will reach your target audience.

If you need help with where to get influencers, you can look on top social media platforms like Telegram, use Google search alerts or Hire a Crypto and NFT influencer marketing agency like MediaX. 
They will connect you to top influencers, increasing your brand's awareness and multiplying your sales - contact them here. 


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How to Start Influencers Marketing

How to Start Influencers Marketing in the Crypto NFT Space

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NFTs (Non-Fungible Tokens) have been there for quite a minute, but people are now interested in them more than ever. They are expected to reach $60 billion by 2031, meaning they are growing at a CARG of more than 19%.

NFT sells for incredibly good amounts thanks to the high demand for the digital arts, especially amongst tech enthusiasts, game players, and other interested investors.

2021 recorded the most expensive NFT to be sold to date: The Merge, which went for a whopping $91.8 million. Seeing this, the interest in NFTs continues to increase, and most artists have created their own.

Now, you have your NFT, and you know it can sell for millions. How do you generate the buzz to auction it for high amounts, even with the increasing competition? You must create a unique and successful NFT marketing strategy to make it visible and valuable in the market.

Here are the best NFT marketing strategies we recommend you use to make it stand out!


## 5 Best NFT Marketing Strategies to Use

### Utilize Social Media

We live in a tech-savvy world with millions of people using social media daily. You can utilize top NFT influencers on social media channels like Twitter to market your NFT. This guarantees you a group of loyal followers who will now know about the existence of your digital asset.

Another great social media marketing strategy is creating NFT communities on top platforms such as Facebook, Instagram, Discord, Telegram, YouTube, and Reddit. This helps in creating a buzz about your NFT. Ensure you are as active on these social media platforms, not just by posting about your NFT company but by engaging your audience through giveaways and live streams.

### Use Web3 Marketing

Well-established Web3 publishing sites can successfully bring your NFT company into the spotlight by amplifying your brand awareness. A well-versed NFT marketing agency will help you build an engaging and self-sustaining Web3 community on platforms such as Discord and Telegram.

### Be a Pioneer of Your Band

Generating interest in your brand will ensure that you are noticed, which is a top-tier marketing strategy for NFTs. If you did not know, people would value living brands that provide new experiences for them.

If you show people that you are interested in your brand, they also garner some interest in it. This, in turn, will increase the conversations in your NFT.

### Email Marketing

Once you have an established NFT community, ensure you use the email marketing strategy. Send insightful automated emails to your community members.

Of course, check every user's choices and preferences to determine what to send. Such emails will help you create a large user base, and your community will stay up to date with your NFTs' brand activities.

### Target Paid NFT Advertising Networks

Targeted NFT advertising networks are another excellent marketing strategy you can use. You can utilize Cost Per Click and Cost Per Thousand Impressions; they work best in crypto.

While Google might have restrictions in advertising NFTs and other cryptos, using targeted marketing on top coin tracking sites will give you more significant results.

Marketing your NFT may be more challenging than it seems. When done right, the outcome is impressive and worth every effort or coin you put in! Remember that any wrong move in your marketing strategies can make your digital asset lose market value.

We recommend working with leading NFT marketing agencies, one like MediaX Agency to generate buzz and high demand in your NFTs.

 Contact us today to get started!




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Best NFT Marketing Strategies

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Web 3.0 is now more popular than ever in the crypto and NFT space. This record-keeping system helps facilitate cryptocurrency transactions in a decentralized form. This means that the consumers own and govern the sections of it without being mediated by companies such as Google or Apple.

Well, the fact that Web 3.0 envisions a future with no centralized control, it faces certain challenges which we are going to uncover in this blog. Additionally, we will give you solutions for Web 3.0, so let’s dive right in!

## Web3.0's Major Challenges

### Uncertainty and Unreliable Information

Everything on Web 3. 0 is decentralized, making people, especially experts, doubt the credibility of the information on the internet.
For instance, you may detect symptoms and acquire results from the internet. The results you get might differ from those you will receive from a doctor.

Furthermore, there is no transparent way to check the security and accuracy of the data you will find through Web 3.0.

### Lurking Security Risks

Blockchain technology is trustless hence subjecting Web 3.0 to security attack vulnerability. These security risks include;

- Identity issues
- Data manipulation
- Cryptocurrency crime, for instance, ice phishing and crypto rug pull.
- Manipulated AIs
- Cyber-attacks and hacks

Online scams may become more regular at this advanced technology level. Some scams that are most likely to happen include hacking and malicious smart contracts.  

Since Web 3.0 is still under development, no regulations or laws govern it. Hence, scammers are taking up the opportunity to abuse the system and its users.

### Disconnection from Physical Life

The rise of Web 3.0 is increasingly shifting the ways of life, especially in the business world. People slowly need to pay more attention to physical stores since they can now access products and services without leaving their homes.

This shift is becoming a challenge as business marketers lose one of their important strategies; physical interaction with customers.

## Solutions to Overcome the Challenges for Web3.0

Even though Web 3.0 comes along with its share of challenges, there can be solutions and strategies to overcome them. Below are some strategies that Web3.0 users and beneficiaries can consider!

### Generating Smart Contracts

As we have seen above, fake news and propaganda are major threats to Web 3.0 technology. However, using smart contracts and hashtags will allow businesses with big data to protect their information.

### Overcoming Web 3.0 Security Issues

Another solution to face the challenges of Web 3.0 or Web3 is for organizations, businesses, and influential people to invest in Zero Trust Policy. The policy comes with data security; hence you can keep your assets and wealth safe while using Web 3.0

As seen above, there are vast challenges with Web 3.0, especially security threats. However, investing in learning more about Web 3.0 will enable you to use it to your advantage.

MediaX is a leading crypto and NFT marketing agency that supports Web 3.0. Get your NFTs and Crypto ready and we will diligently and professionally handle the marketing part. Book a meeting with us today!


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Challenges and Solutions for Web3.0

As a PR agency, MediaX is always on the lookout for new and innovative ways to help our clients reach their target audiences and achieve their marketing goals. In the rapidly evolving world of NFTs and the metaverse, Discord has emerged as a powerful platform for marketing and monitoring. In this blog, we'll explore some of the best Discord marketing and monitoring strategies for NFTs and the metaverse.

**Build a Community:** Discord is an excellent platform for building a community of NFT and metaverse enthusiasts. By creating a dedicated Discord channel for your NFT or metaverse project, you can engage with your audience, provide updates and news, and build a loyal following.

**Monitor Trends:** Discord is a great place to keep an eye on the latest trends and developments in the NFT and metaverse spaces. By monitoring relevant Discord channels, you can stay up-to-date on the latest news, updates, and developments in these fields, and adjust your marketing strategies accordingly.

**Host Events:** Discord is an excellent platform for hosting events, such as Q&A sessions, live streams, and virtual meetups. By hosting events on Discord, you can engage directly with your audience, build brand awareness, and create opportunities for feedback and interaction.

**Leverage Influencer Marketing:** Discord is a powerful platform for influencer marketing. By partnering with influencers who are active on Discord, you can tap into their audiences and reach new potential customers for your NFT or metaverse project.

**Monitor Competitors:** By monitoring the Discord channels of your competitors, you can stay up-to-date on their marketing strategies and product offerings, and adjust your own marketing strategies accordingly.

At MediaX, we understand the importance of staying ahead of the curve in the rapidly evolving world of NFTs and the metaverse. By leveraging the power of Discord, we can help our clients reach new audiences, build brand awareness, and monitor trends and competitors in this exciting and rapidly growing space.

If you're looking for a partner to help you succeed in the world of NFTs and the metaverse, look no further than MediaX. Contact us today to learn more about our PR and marketing services.

Discord marketing and monitoring strategies

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Discord marketing and monitoring strategies for NFT & Metaverse

# **Guide to Writing an effective Press Release**

## **Introduction**

A specific type of writing is PR writing. Your objective is to convince consumers, reporters and other prominent individuals that your customer's service or product is head and shoulders beyond the competition. However, despite its uniqueness, PR writing adheres to a few fundamental building pieces that establish a useful writing structure. The following steps will help you write excellent press releases for your customer's or business's campaigns:

**Think about your campaign's goals**

Evaluate your overall marketing goals as your initial move due to the fact that you cannot accomplish your objective if you don't have one! Consider the result you want for this email's or press release. Editors could agree to samples of products, consent to exclusives, or conduct an interview with the customer. If you keep these types of PR campaign objectives in mind, it will be simpler for you to concentrate on your primary theme.


**Set clear objectives**

You must be certain of your objectives and know how to sell your achievements so that you can reach new heights. Decide on your desired objectives and measures, then be specific. Examples include the quantity of publications you'd like to get published as a result of the introduction of your PR campaign or the amount of media representatives you are interested in attending a client announcement. PR indicators must be set in advance and used during the entire process to monitor the effectiveness of a campaign.


**Make a PR calendar**

You now have a distinct grasp of what your writing needs to do. Making a comprehensive PR calendar can help you build and manage a plan. You have the option of writing down the important dates in your planner or building an electronic calendar that includes all the reminders you may have thought of. The content schedule must be in sync with all of the timetables for your adverts, channels, and promotions. Add deadline reminders to ensure that you complete things in advance.

**Define the audience you are targeting**

Clearly defining your audience will help you understand who they are. You must decide which target consumer audience you want to influence. The response is influenced by a number of factors, such as population, geography, and behavior. Once you've categorized your target audience, you'll be able to speak with them more directly and efficiently. Additionally, MediaX can help you identify relevant media contacts, compile helpful media lists, and craft specialized proposals.


**Provide information and inputs**

A writer or influencer needs more than simply a compelling assertion to write favorably about the client you represent. Insightful information must be provided in your PR writing. Consider positive consumer reviews , internal surveys and results that have been published .

**Choose Your channels**

Each of the various mediums that contemporary PR campaigns are intended to use to accomplish their objectives calls for a completely distinct writing style. A social media post caption should be concise, engaging, and social whereas a white paper must have thorough industry research. Choose the channels that will help your campaign reach your target demographic the most effectively. Plan to write many draughts of your advertising message in various channel-appropriate formats.

**Verify your resources**

You ought to check your resources when you're looking at the overall strategy for your campaign's demands for writing. A great deal of time must be invested in order to successfully bring your plans to reality. With your collaborators, go over the draught of your plan and, if required, allocate writing duties.

**Set your creative standards**

Creative guidelines and strategies might be very useful in comprehending how visual illustrations, such as product photographs will be perfectly adjusted in the text. The requirements of your target audience is all that matters. When you are capable of properly identifying your intended demographic, you'll understand what they require and desire as well as the kinds of illustrations that will appeal to them more than anything else.



**Takeaway**

A good PR writing can help skyrocket your sales and boost your business to a great extent. As such, you need to be quite precise and insightful while writing a press release. Catering to all the needs and specifications of the client is a trait one must possess for a better service experience and MediaX Agency leads here. Contact us for all your PR needs and we will work diligently to provide you desired results. We have ample industry experience and our expertise will increase the success ratio of your business by leaps and bounds


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Guide to Writing an effective Press Release

# **How to choose the best Crypto PR Agency**

## **Prologue**

To help blockchain firms effectively express their story, the proper PR agency should have expertise in both technology and cryptocurrency. While finding and connecting with the ideal crypto PR agency can be very helpful, you should never forget that employing a PR firm is all about establishing authority, confidence, reliability, and respect in the crypto community. 
It might be difficult to find the perfect public relations firm that can help you achieve these objectives, so here are the top techniques for finding the ideal firm for your project and business.

**Consider Your Options, Then Decide **

Speaking to prospects and sorting through the options is the first step in picking the best crypto PR firm. Getting recommendations from blockchain experts in your network for the crypto PR firms they have worked with is a wonderful approach to ensure you pick the proper choice. Apart from that, you could start by conducting a Google search of successful ICO marketing, then look up the PR agencies that were in charge of those initiatives. Typing useful keywords can help you find the right PR campaign agency.

**Set Your PR Objectives**
 
You won't be able to choose the PR firm that is the ideal fit if you lack an understanding of exactly what you're looking for from your public relations initiatives. You must be aware of the media you are interested in appearing in and the objectives of the agency you have selected. Meeting with the agency and explaining your business model, tactics, and marketing goals with them is the best approach to accomplish this. Another factor that you need to be able to determine is whether your PR company has experience in blockchain technology.


**Examine the coverage reports provided by the agency**

Check the website of the company and find their subsection about crypto PR to analyse the company's past businesses and get a closer look at the type of exposure they provide customers with in the popular media outlets before you take your decision. Make sure they have the resources and contacts to introduce you to both professional and general publications. Remember that becoming recognised as an expert in the cryptosphere ought to be one of your main objectives. Therefore, you must carefully assess your PR agency to see whether they have the contacts and expertise necessary to achieve your objectives.


**Always ask for Samples and Testimonials**

Having a full-proof record of the PR Agency will save you a dime!. Asking for samples and portfolio is a crucial step in choosing the right Crypto PR Agency. You should always request for portfolio samples and testimonials which will give you a clear insight about their working style. They will also help in getting a clear picture of the agency and their work ecosystem. They also show client reviews and satisfied clients. This step will help you in hiring the best Crypto PR agency for your brand.

**Conclusion**

It takes labor, but it's vital to find the ideal agency for your cryptocurrency brand. You must be able to verify that the agency you've selected have the requisite knowledge and skills for your particular blockchain project. Making the appropriate choice will significantly improve your position of authority and reliability within the cryptocurrency industry. If you keep these points in mind, then opting for the best PR agency for crypto and blockchain will be an easy task. At MediaX, we offer the top-tier crypto and blockchain PR services at an affordable price. You can give us a try for a better PR experience. We have ample experience and expertise to sail your brand through the vast ocean of competition and market pressure. Connect with us via email or visit our official website.


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How to choose the best Crypto PR Agency

Blockchain PR agency helps startups to build their brand and online reputations, specialized in Blockchain & Fintech space.

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MediaX: Leading PR & Media Placements Agency

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NFTs (Non-Fungible Tokens) have been there for quite a minute, but people are now interested in them more than ever. They are expected to reach $60 billion by 2031, meaning they are growing at a CARG of more than 19%.

NFT sells for incredibly good amounts thanks to the high demand for the digital arts, especially amongst tech enthusiasts, game players, and other interested investors.

2021 recorded the most expensive NFT to be sold to date: The Merge, which went for a whopping $91.8 million. Seeing this, the interest in NFTs continues to increase, and most artists have created their own.

Now, you have your NFT, and you know it can sell for millions. How do you generate the buzz to auction it for high amounts, even with the increasing competition? You must create a unique and successful NFT marketing strategy to make it visible and valuable in the market.
Here are the best NFT marketing strategies we recommend you use to make it stand out!

5 Best NFT Marketing Strategies to Use:-

**Utilize Social Media:-**

We live in a tech-savvy world with millions of people using social media daily. You can utilize top NFT influencers on social media channels like Twitter to market your NFT. This guarantees you a group of loyal followers who will now know about the existence of your digital asset.
Another great social media marketing strategy is creating NFT communities on top platforms such as Facebook, Instagram, Discord, Telegram, YouTube, and Reddit. This helps in creating a buzz about your NFT. Ensure you are as active on these social media platforms, not just by posting about your NFT company but by engaging your audience through giveaways and live streams.

**Use Web3 Marketing:-**

Well-established Web3 publishing sites can successfully bring your NFT company into the spotlight by amplifying your brand awareness. A well-versed NFT marketing agency will help you build an engaging and self-sustaining Web3 community on platforms such as Discord and Telegram.

**Be a Pioneer of Your Band:-**

Generating interest in your brand will ensure that you are noticed, which is a top-tier marketing strategy for NFTs. If you did not know, people would value living brands that provide new experiences for them.
If you show people that you are interested in your brand, they also garner some interest in it. This, in turn, will increase the conversations in your NFT.

**Email Marketing:-**

Once you have an established NFT community, ensure you use the email marketing strategy. Send insightful automated emails to your community members.
Of course, check every user's choices and preferences to determine what to send. Such emails will help you create a large user base, and your community will stay up to date with your NFTs' brand activities.

**Target Paid NFT Advertising Networks:-**

Targeted NFT advertising networks are another excellent marketing strategy you can use. You can utilize Cost Per Click and Cost Per Thousand Impressions; they work best in crypto.
While Google might have restrictions in advertising NFTs and other cryptos, using targeted marketing on top coin tracking sites will give you more significant results.

Marketing your NFT may be more challenging than it seems. When done right, the outcome is impressive and worth every effort or coin you put in! Remember that any wrong move in your marketing strategies can make your digital asset lose market value.

We recommend working with leading NFT marketing agencies, one like MediaX Agency to generate buzz and high demand in your NFTs. Contact us today to get started!


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