# Work of a crypto marketing agency

With the increasing popularity and price of Bitcoin, Ethereum and other famous cryptocurrencies the market of cryptocurrency has become increasingly populated. Therefore, in order to launch a cryptocurrency successfully, you will require the help of a [crypto marketing agency](https://mediax.agency/). 

They are the experts in handling crypto assets like [Defi](https://mediax.agency/defi-marketing) & [NFT](https://mediax.agency/nft-marketing), increasing your user base, improving performance and brand value etc. all of which result in the rise and development of your crypto project.

Even for start-up crypto companies, taking the assistance of a crypto marketing agency has become truly important in order to be successful in the long run. To attract both retail investors and institutional investors, your crypto project will require enough exposure and popularity which can only be achieved with the help of a crypto marketing agency.

The promotion and publicity part of your crypto business will become the responsibility of the crypto marketing agency and that is how you will be able to focus on the growth and development of your business.

As the name suggests a crypto marketing agency specializes in handling crypto token or crypto project promotion, creating brand awareness, blockchain promotion, gaining the buyers’ and investors' attention, brand awareness, etc.

The work of a crypto marketing agency is a bit different from your normal marketing agency because in the case of the crypto industry they need to focus on additional factors such as market management, regulatory compliance and earning the trust of unconvinced users and investors.

At the same time, they also need to provide quality and informative content, connect with social media influencers and create a network of supporters who truly believe in your crypto project. The crypto marketing agency also needs to have knowledge of the technical aspects of a crypto project.

## Advantages of using a crypto marketing agency

While opting for the services of a crypto marketing agency you need to make sure that you promote your crypto project through a quality crypto marketing agency. Let us look at the advantages you will receive because of a crypto marketing agency:

**High-quality content and services**

A crypto marketing agency can help you by providing high-quality content and marketing services for your business. They are a lot better than traditional marketing agencies because they have enough technical expertise and knowledge to back their promotional programs.

**Data collection with extreme precision**

With the help of blockchain companies can gather loads of data and crypto marketing agencies can analyze those data for tailor-made customer advertising. It will also help the companies take care of customer management problems.

For a crypto project or crypto company, marketing has become an extremely important part of developing a successful business. Make sure that you have handed over the branding of your crypto business to the right hands.


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Crypto marketing agency

What does a Crypto Marketing Agency do?

**Introduction**

The bitcoin industry has received a lot of attention as a result of decentralised finance (DeFi). It is currently on course to cause major financial transaction disruption. Assume you're a developer trying to get your DeFi idea off the ground. In that situation, your task doesn't end with ensuring that the protocol you're producing is of excellent quality; one of your top responsibilities should be to properly promote it in order to reach your target market. Even if your platform is amazing, if it does not garner any attention, it will struggle to build traction.

**Preparation: Unique selling proposition, hypotheses, and A/B testing**

Make sure the product answers some of your audience's problems before launching it and requesting cash. Many organisations have failed to test product assumptions before they begin development and advertising, despite the fact that these things are fairly basic.

When startups evaluate a concept and try to estimate its promotion price, they aim for a minimum viable product (MVP). It doesn't have to be tidy, attractive, or well-designed. Your MVP will be in great demand as long as it answers some of your audience's problems and has a solid UX. During the MVP testing phase, tokenomics, USP, narrative, and communication method are all examined, as with the user acquisition cost (UAC) metrics.

A/B testing can aid in establishing the best development path if you have numerous critical assumptions to test (monetization scenarios, USPs, and UX). 500–1000 new customers obtained through media buying, social media advertising, or just networking will help you better understand your website's performance and evaluate crucial conversion rate (CR) and user acquisition cost (UAC) data. Furthermore, having your smart contract audited has become increasingly crucial. Both investors and the crypto community pay close attention to it, and if there are any problems in the contract, it will not attract investors or users. Last but not least, make sure you have Google Analytics and Google Tag Manager set up correctly before launching any ad campaign so you can assess the return on marketing investment (ROMI) and select the most effective ad instruments.


**Search engine optimization and content marketing**

Startups and fledgling businesses sometimes overlook SEO, but if you have long-term goals, optimising your website and establishing commercial and informational pages is a necessary. When you look at the bitcoin exchange market, which has been very competitive for the past two years, you'll see that all of the industry leaders have SEO-optimized websites and blogs. However, simply optimising your content according to the semantic kernel is never enough. To pique readers' interest in what you do, arm yourself with statistics, surveys, insights, and infographics, and keep track of your progress.


It's also critical in content marketing to have all of the content vetted by a native-speaking editor who is familiar with industry jargon and can make the pieces accessible to both specialists and newcomers. If your material is scarcely readable, even the most well-tailored advertising strategy will fail. Crypterius has contributed and proofread over 120 pieces in the last year, with several of them appearing on Forbes.com, Bloomberg.com, Entrepreneur.com, Businessinsider.com, and other sites.


**Brand mentions and link mass**

External mentions of your website are important for SEO and brand awareness, and if done correctly, they can serve two purposes: generating traffic and building external link mass. The idea is that you'll be listed in articles that appear on the first pages of a Google search for terms like "top 10 DeFi companies," "best DeFi tokens," "top-yield farming projects," and so on. Mentions in less popular media will be less expensive than mentions in tier 1 or tier 2 media, but they will produce more traffic in the long term.


**Trackers, rankings, calendars, and listings for DeFi**

Mentions in DeFi-focused trackers and calendars help develop link mass and give companies with mostly free organic traffic. There are currently roughly 30 distinct DeFi calendars available worldwide. Provide facts that may interest your target audience when developing a company profile, such as links to GitHub code, technical documentation, press photos of team leaders, project mission, partners, and so on. Analyze other DeFi companies and do your best to stand out on such listing platforms from the competition.

**Wrap Up**

In the traditional financial industry, trading is increasingly centralised today. Fifty percent of all stock volume is controlled by five exchanges. In a typical market, such as the New York Stock Exchange, buyers and sellers offer various prices until they agree on a sale price. The whole order book of prices is only accessible to a restricted part of the traditional finance world, limiting price discovery for regular consumers. Certain securities, on the other hand, have a liquidity ceiling. Automated market makers, a DeFi innovation, solves these concerns (AMM). For automated trading, Decentralized Exchanges use an automated market maker (AMM). AMMs is simply a cryptocurrency exchange that facilitates the trading of one cryptocurrency for another. The liquidity pool keeps a specific exchange rate, such as 10 ETH to 1 BTC. This is a two-currency pool with a changeable exchange rate. The AMM calculates a price for transactions in a pool based on supply, demand, and liquidity.

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The ultimate defi guide

The Ultimate DeFi Guide

MediaX: Your go-to Press Release Agency! Elevate your Fintech, Web3, and Tech ventures with our expert PR, Interviews & Featured Stories services. Trust our expertise and boost your brand!

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Transform Your Brand with Strategic Public Relations - Our PR agency specializes in crafting compelling narratives and impactful campaigns to elevate your brand's reputation.  Trust our experienced team to shape a positive public perception and drive lasting success for your business through the art of effective public relations.

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Unlock the Potential of Media Relations with Our PR Agency - Harness the power of effective media relations to boost your brand's presence and reputation. Our expert team builds strong connections with the media, securing valuable coverage and amplifying your message to the right audience. Experience unparalleled PR success with our strategic approach to media relations.

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Elevate Your Brand with Expert Branding and Communications - Our PR agency specializes in crafting compelling brand narratives and strategic communication strategies that leave a lasting impact. From defining your brand identity to engaging with your target audience, we deliver tailored solutions to enhance your brand's reputation and visibility. Partner with us to unlock the true potential of branding and communications for your business.

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Harness the Power of Influencer Marketing with Our PR Agency - Amplify your brand's reach and influence through expert influencer marketing strategies. Our agency collaborates with top influencers to create authentic and engaging content that resonates with your target audience. Experience the impact of influencer partnerships in driving brand awareness and fostering meaningful connections with our result-driven approach. 

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Partner with a PR & Media Agency that understands the Importance of Global Outreach & Brand Awareness with Expert Storytelling, Unparalleled Media Relations, Results-Driven Approach.

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Get featured your projects on Tier1 Crypto and Mainstream Global Media including **Forbes, Bloomberg, Nasdaq, Cointelegraph, The Block Crypto, Coindesk, Yahoo Finance, Bitcoin.com, CoinTelegraph, Ambcrypto and more!**

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PROMOTE YOUR NEW CRYPTO PROJECTS

Featured on **Top Crypto and Mainstream Global Media**

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Why Partner with MediaX?

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MediaX: Leading PR & Media Agency II Emerging Fintech, Web3, Technology Ventures Trust Our PR & Branding

Press Release, Interviews & Featured Stories.


At MediaX, we harness the transformative potential of strategic PR distribution, influencer marketing, and social media management to amplify your brand's presence.

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MediaX has been instrumental in elevating our brand's presence in both the crypto and mainstream media landscapes. Their strategic approach and deep industry connections have resulted in high-impact placements that have significantly boosted our visibility and credibility. We are thrilled with the results and the professional service they provide.

John Doe, CEO of Grove Token

Working with MediaX has been a game-changer for our PR strategy. They understand the nuances of the crypto market and have successfully positioned our brand in leading publications, resulting in increased investor interest and brand recognition. Their team is proactive, knowledgeable, and a pleasure to work with.

  Veecamil, Marketing Director at Swords of Blood

MediaX's expertise in media placement is unmatched. They have consistently secured us spots in top-tier crypto and mainstream outlets, enhancing our market position and helping us reach a wider audience. Their dedication and results-driven approach are why we consider them a key partner in our growth strategy.

Zerox Jorden, Founder of UXUY

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The team at MediaX goes above and beyond to understand our unique PR needs. They've not only helped us gain visibility in prominent crypto publications but also bridged the gap to mainstream media, which has been critical for our diversified audience. Their tailored strategies and commitment to excellence set them apart.

Tungdt, Head of Communications at Apple Swap

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MediaX has been a valuable asset in our public relations efforts. Their deep understanding of the crypto industry and media landscape has enabled us to effectively communicate our message and achieve significant media coverage. Their professionalism and results have exceeded our expectations.

Faijrak Public Relations Manager at LAQIRACE

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As a startup in the crypto space, getting noticed can be challenging. MediaX changed that for us. Their strategic media placements have been vital in building our reputation and attracting potential partners and investors. They are more than a service provider; they are a partner in our journey.

Sophia Martinez, Co-founder of CryptoStart

Hear From Our Satisfied Clients

Get featured your projects on Tier1 Crypto and Mainstream Global Media using crypto influencer marketing. Get published on Forbes, Bloomberg, Nasdaq, Cointelegraph, The Block Crypto, Coindesk, Yahoo Finance, Bitcoin.com, CoinTelegraph, Ambcrypto and more!

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We helped more than 1200+ projects and counting...

MediaX PR Agency specializes in strategic communication and media placement for Blockchain and Web3 projects. We leverage our deep understanding of these cutting-edge technologies to craft compelling narratives that resonate with target audiences and media outlets. 

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In this rapidly evolving sector, companies need to communicate their breakthroughs, product launches, and industry advancements effectively. We help tech companies build and maintain their brand reputation, engage with their target audience, and handle crisis communication when necessary.

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For consumer brands, maintaining a positive public image is crucial for staying competitive in the market. Our PR agency assists consumer goods and retail companies in crafting impactful messaging, conducting media outreach, and managing product launches and PR events.

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As the cryptocurrency landscape continues to evolve rapidly, XT Exchange stands at the forefront, offering a wide selection of high-quality tokens and an impressive array of over 1000 trading pairs. Traders can explore various investment opportunities, from spot trading to futures trading, margin trading, OTC trading, and even buying cryptocurrencies with credit cards.

Recognizing the importance of empowering users with knowledge, Media X agency developed a content marketing strategy, including blog posts, guides, and webinars for public relations and branding strategy. As a result, Media X agency facilitated community-building initiatives and encouraged social media interactions. Regular updates, contests, and Q&A sessions enhanced user engagement and loyalty.


XT exchange

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Xceltrip is an innovative blockchain-powered travel platform that aims to revolutionize the travel industry by providing a seamless and cost-effective experience for travelers and businesses alike.  Xceltrip offers a decentralized ecosystem that ensures transparency, security, and efficiency in all travel-related transactions.

Xceltrip aims to leverage blockchain technology to ensure transparency in travel bookings, pricing, and payments, thereby instilling trust among travelers and service providers. Recognizing the significance of effective communication and strategic outreach, Xceltrip decided to partner with Mediax agency to craft a comprehensive public relations campaign to establish its brand presence and building trust within the competitive travel industry. 
By transferring and integrating blockchain technology into travel sector, XcelTrip envisions to eliminate the need of middlemen in travel planning and booking. We have also built a platform and base to leverage crypto adoption and crypto uses-cases.

XcelTrip - Travel with Crypto

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The beginning of 2018 marked a significant moment for the world, as the topic seemed to dominate the discussions among tech-savvy enthusiasts - cryptocurrency and its revolutionary potential. However, the crypto community remained undeterred and continued to express a bullish sentiment despite the market volatility.

Driven by the vision that crypto exchanges would evolve into global financial institutions catering to billions of people, they set out to create Bitget, a platform that would transcend the conventional boundaries of finance. They believe crypto exchanges will become the financial institution to serve billions of people worldwide in the future. Bitget has trusted our PR Team  to solidify its reputation as the leading platform for global leaders in the cryptocurrency industry. 

This case study examines the growth and success of Bitget, a prominent cryptocurrency trading platform. We explore the challenges the company faced, the solutions implemented, and the key factors contributing to its rise in the competitive crypto market.


Bitget 

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 KuCoin is a Singapore-based cryptocurrency exchange platform that was founded in September 2017 by Michael Gan. Over the years, it has established itself as one of the leading global cryptocurrency exchanges, providing a wide range of digital assets for trading. KuCoin focuses on ease of use to make the trading experience accessible and efficient. 
 
KuCoin aims to offer an extensive selection of digital assets for trading, allowing users to access various cryptocurrencies conveniently on its platform. However, The company turned to Media X agency due to its knowledge of the market and cybersecurity media connections.

This case study examines KuCoin's journey, its unique value proposition, growth strategies, security measures, and the challenges it faced in the dynamic world of cryptocurrency trading.


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